NEWS


RENEWAL OF CORPORATE / BRAND IDENTITY
OCT 2007


Above : Aries Fresh Corporate Identity since 1990
Aries Fresh has come a long way from its early days as a importer of fresh produce. Today, Aries Fresh is not only the biggest importer in selected produce, but also expanded its operations in export and product development. Such is our brand of FruliFresh Mushroom and Pineapple crisps, which is gaining popularity as a tasty and healthy snacks.

Hence it is no better time than now to revitalize our corporate and brand identity to reposition ourselves with our growing and going international scope of business.

Our new identity as you see (top left) in our website brings new dimensions of freshness, energy and vitality. It also conveys the essense underlining Aries Fresh business and benefits expected of our consumers in products' freshness, safety and regularity.